According to McKinsey, over 75% of U.S. consumers have changed shopping behavior and changed to new brands during the COVID-19 pandemic. The top three reasons for shopping for a new brand were value, availability and convenience. The most important filter for discretionary spend is safety. The ability to offer e-commerce, contact-less payments, order online curbside pickup, and home delivery are all requirements in order to compete in the next normal. Salesforce research shows that U.S. retailers offering creative pickup options experienced 29% growth in sales compared to 22% in retailers who had a simple fulfillment option. ... Over the past 5 years we have seen growing investment in social channels as advertising vehicles. In 2021, we will see brands take a step further, adopting commerce capabilities provided by these social platforms. We also anticipate expanding relationships with brands and social influencers as a accelerant to grow sales. This shift will also challenge brands to re-think the traditional definitions of "omni-channel", expanding the definition to include the ability to identify customers, at any location, and the ability to deliver and service their need, independent of time or location, based on the customer's method of delivery.
We can split remote work into fully remote and hybrid working models. A fully remote working model means a DevOps team is geographically dispersed. The members have no desk lying empty back at the office with their name on it. However, COVID-19 restrictions have made every team a fully remote team, at least for the time being. A fully remote team’s benefits include increased agility and playing time zones to the advantage of your delivery cycle. The challenges of a new remote DevOps team run the gamut right now, depending on the level of support their organization had for remote workers pre-COVID. In contrast, a hybrid DevOps team still maintains a presence in a corporate office. Core team members may have permanent seats inside a corporate office. Other team members may work from home or a satellite office full-time or part-time. COVID-19 restrictions add a new factor to hybrid teams because some companies may stagger returns to offices. A hybrid DevOps team’s benefits include having the best of both worlds. Team leadership can still maintain a face in the office. Their developers get the option to work where they’re the most productive. The challenges of a hybrid DevOps team can range from communications to system access issues.
"Ultimately, the government wants to put together a strategy on how to address IoT devices and what those specific security baseline requirements should be," said Donald Schleede, information security officer at Digi International. To start, the law requires NIST to develop minimum security standards for connected devices that the federal government purchases or uses. It also has the agency develop standards and guidelines for the use and management of all IoT devices that the government owns or uses. It further requires NIST to address secure development, identity management, patching and configuration management as part of its security standards. It prohibits federal entities from buying or using any IoT device determined to be noncompliant with the NIST standards. The legislation requires the Department of Homeland Security to review such measures every five years to determine any necessary revisions. This ensures the federal requirements for connected devices remain current as technology, standards and attack scenarios evolve. The federal law provides more-specific IoT security standards for connected devices than past industry-led attempts and legislative measures have, Schleede said.
Creating and collaborating on content is at the heart of getting work done. When working with content received from customers, partners, or teammates, employees shouldn’t lose time converting files or working in unfamiliar tools. With Google Drive, you can store and share over 100 different file types and formats, including Microsoft Word, Excel, and PowerPoint files, as well as PDFs, images, and videos. And by using intelligent features like Priority and Quick Access in Drive, you can find files nearly 50% faster. With Office editing, users can also easily edit Microsoft Office files in Google Docs, Sheets, and Slides without converting them, with the added benefit of layering on Google Workspace’s enhanced collaborative and assistive features. From assigning action items via comment, to writing faster with Smart Compose, to accelerating data entry with Sheets Smart Fill, Office editing brings Google Workspace functionality to your Office files. And we recently extended Office editing to the Docs, Sheets, and Slides mobile apps as well, so you can easily work on Office files on the go. Starting today, you can also open Office files for editing directly from a Gmail attachment, further simplifying your workflows.
“From a robotics perspective, this is genius,” says coauthor and co-advisor Sawyer Fuller, assistant professor of mechanical engineering. “The classic approach in robotics is to add more sensors, and maybe build a fancy algorithm or use machine learning to estimate wind direction. It turns out, all you need is to add a fin.” Smellicopter doesn’t need any help from the researchers to search for odors. The team created a “cast and surge” protocol for the drone that mimics how moths search for smells. Smellicopter begins its search by moving to the left for a specific distance. If nothing passes a specific smell threshold, Smellicopter then moves to the right for the same distance. Once it detects an odor, it changes its flying pattern to surge toward it. Smellicopter can also avoid obstacles with the help of four infrared sensors that let it measure what’s around it 10 times each second. When something comes within about eight inches (20 centimeters) of the drone, it changes direction by going to the next stage of its cast-and-surge protocol. “So if Smellicopter was casting left and now there’s an obstacle on the left, it’ll switch to casting right,” Anderson says.
So what does 4-bit training mean? Well, to start, we have a 4-bit computer, and thus 4 bits of complexity. One way to think about this: every single number we use during the training process has to be one of 16 whole numbers between -8 and 7, because these are the only numbers our computer can represent. That goes for the data points we feed into the neural network, the numbers we use to represent the neural network, and the intermediate numbers we need to store during training. So how do we do this? Let’s first think about the training data. Imagine it’s a whole bunch of black-and-white images. Step one: we need to convert those images into numbers, so the computer can understand them. We do this by representing each pixel in terms of its grayscale value—0 for black, 1 for white, and the decimals between for the shades of gray. Our image is now a list of numbers ranging from 0 to 1. But in 4-bit land, we need it to range from -8 to 7. The trick here is to linearly scale our list of numbers, so 0 becomes -8 and 1 becomes 7, and the decimals map to the integers in the middle.
Technology will play a major part in instigating the changes needed in future, with a key role to play for many of the firms that have enjoyed success during the pandemic. While demand for software such as video conferencing platforms may not be as sky-high as it was at the beginning of the pandemic, Wrenn argues the next big step is how cloud companies can eat further into the market share enjoyed by the traditional telephone industry. “More and more businesses are using Microsoft Teams or Zoom to interact,” he explains, “when previously they would have used conference lines or even called a person directly due to it being more convenient. Cloud providers need to think about how they can make the most of this opportunity as the way in which people interact changes.” To some extent, we should all consider ourselves lucky the global pandemic happened when it did, given that cloud computing has only in recent recently become as advanced as it is now. Thus, rather than ‘profiting from the pandemic’, this period has been the making of the industry. After all, “cloud storage, processing, and compute facilities are already set up, and ready to expand easily and automatically, as and when enterprises need,” according to Royston, who claims this wouldn’t have been the case ten to 15 years go.
“Unfortunately, K-12 education institutions are continuously bombarded with ransomware attacks, as cybercriminals are aware they are easy targets because of limited funding and resources,” said James McQuiggan, security awareness advocate at KnowBe4, via email. “The U.S. government is aware of the growing need to protect the schools and has put forth efforts to provide the proper tools for education institutions. A bill has been introduced called the K-12 Cybersecurity Act of 2019, which unfortunately has not been passed yet. This type of action by the government will start the process of protecting school districts from ransomware attacks.” Meanwhile, other malware types are being used in attacks on schools – with ZeuS and Shlayer the most prevalent. ZeuS is a banking trojan targeting Microsoft Windows that’s been around since 2007, while Shlayer is a trojan downloader and dropper for MacOS malware. These are primarily distributed through malicious websites, hijacked domains and malicious advertising posing as a fake Adobe Flash updater, the agencies warned. Social engineering in general is on the rise in the edtech sector, they added, against students, parents, faculty, IT personnel or other individuals involved in distance learning.
The Security Operations Center is an integrated unit dealing with high-quality IT security operations. The primary of a Security Operations Center are to monitor, prevent, detect, investigate, and respond to various cyber threats. SOC teams monitor and protect an organization’s assets like intellectual property, personnel data, business systems, and brand integrity. The SOC team plays an important role in organizations by defending them against incidents and intrusions — regardless of source, time, or the type of attack — through their 24/7 monitoring. ... An increase in the usage of cloud-based solutions across SMEs is the crucial factor driving demand in the global SOC-as-a-Service. The adoption of systems like machine learning, artificial intelligence, and blockchain technologies for cyber defense has further opened new growth avenues in this market. There is an increased demand for Security Operations Center analysts across North America, Europe, the Middle East, Africa, Asia Pacific, and Latin America. Out of these, North America holds a dominant share in this market.
Quote for the day:
"Leadership is liberating people to do what is required of them in the most effective and humane way possible." -- Max DePree