B2B customers want personalized experiences, too. Aside from the data they might input into a contact form; B2B buyers put plenty of data online for the world to see. You can build a B2B buyer profiles just by gleaning data from their LinkedIn profile and their interactions online. Software exists that enable businesses to automate the process by scraping data from public sources. But it needs to be clear that this information is being collected and stored in good faith. Businesses should limit the amount of data they collect from customers, only using the data essential to their operations. Customers should always be made aware of what data is being collected, why, and how it will be used. This information should be easy to find and understand, not obfuscated by legal jargon and fine print. Some good examples of this are the “cookie” statements businesses place on their websites under the EU’s General Data Protection Regulation (GDPR). Finally, data must be stored in a secure environment, then erased when it is no longer being used. The customer should be made aware of what policies and protections are in place regarding the use of their data.
Why is ethics so important now with AI? Wherever there is a social context, anything involving people, ethical questions are necessary because it becomes personal. Before big data and data science, researchers categorized people into cohorts, or categories, such as tofu lovers with a college degree, or evangelical Christians. There wasn't enough data available at the individual level to draw inference on a single person. Even when evaluating a single person for credit or life insurance, the few available characteristics were used to compare with a larger group. What is different today is an avalanche intimate, personal detail, exacerbated by a shift in sources, from interval "operational exhaust" to a myriad of external, non-traditional data, such as pictures and videos that are not even vetted. In the wrong hands, with the wrong model, it can wreak havoc to people's lives. The capability to produce errant models and inferences and put them in production at a scale that is orders of magnitude greater than anything before compounds the potential adverse outcomes. Today, your "digital footprint," information about you on the internet, is so enormous that it is estimated the growth of your personal data on the internet is two megabytes per second.
Researchers at the Ecole Normale Superieure (ENS) de Lyon and Central European University (CEU) have recently developed a deep neural network that could be used to study the socioeconomic inequalities that can arise from urbanization. Their study, featured in Nature Machine Intelligence, confirms the potential of convolutional neural networks (CNNs) for the in-depth analysis of geographical regions. For many years, efficiently tracking urbanization, the process through which an urban area becomes increasingly large and populated, has proved fairly challenging. The development of increasingly advanced remote sensing and satellite technologies, however, opened up new exciting possibilities for the observation of specific geographical regions and consequently for urbanization-related research. In their study, the researchers ENS Lyon and CEU tried to use deep learning algorithms to analyze the images collected by these tools. "Our initial goal was actually to check what was the finest spatial resolution that we could get our algorithm (i.e., predicting the average income of an area based on its satellite image) to work with," Jacob Levy Abitbol and Marton Karsai, the researchers who carried out the study, told TechXplore.
Prioritize user adoption and buy-in. That includes understanding generational and workstyle differences of various users and establishing clear metrics around adoption, usage, and engagement. Analyzing the depth of communication and relationships that result from the collaborations will reduce communication gaps and breakdowns and provide a clear indication that the collaboration is working. ... IT leaders aiming for digital success must better identify future skills requirements, push for increased investment and uptake in skills acquisition, improve access to quality training to support future skills, and create an agile skills development system that can adapt to market needs to fuel a culture of lifelong learning. Sometimes those answers can come from within. ... This tells us we need a different kind of leadership, one in which leaders inspire rather than require. ... Adaptive design allows the transformation strategy and resource allocation to adjust over time. That includes flexible talent allocation, a key differentiator in a transformation’s success, and ensuring resources are earmarked for initiatives that span organizational silos. It’s also important to practice the art of simplicity by valuing what works well enough and accepting solutions that satisfy business needs – you can enhance a simple solution later on.
The F.B.I. on Tuesday confirmed that the hack was the work of a state, but it also would not say which one. Matt Gorham, assistant director of the F.B.I. Cyber Division, said, “The F.B.I. is investigating the incident and preliminary indications show an actor with a high level of sophistication consistent with a nation-state.” The hack raises the possibility that Russian intelligence agencies saw an advantage in mounting the attack while American attention — including FireEye’s — was focused on securing the presidential election system. At a moment that the nation’s public and private intelligence systems were seeking out breaches of voter registration systems or voting machines, it may have a been a good time for those Russian agencies, which were involved in the 2016 election breaches, to turn their sights on other targets. The hack was the biggest known theft of cybersecurity tools since those of the National Security Agency were purloined in 2016 by a still-unidentified group that calls itself the ShadowBrokers. That group dumped the N.S.A.’s hacking tools online over several months, handing nation-states and hackers the “keys to the digital kingdom,” as one former N.S.A. operator put it.
Most of us are social creatures who enjoy the company of others. The concept of coming together to solve a common goal isn’t necessarily displaced by the concept of remote or distributed, but it can be trickier. There are opportunities for asynchronous communication, increased productivity through "flow" or uninterrupted time, and reduced travel and asset management costs. On the other hand, there are the challenges of equitable access, ensuring adequate resources and tooling as well as the need to address social isolation and the issue of trust. What seems to be happening more and more though is the shift away from a hierarchical structure to a more neural one with teams becoming smaller, more agile and cross-functional, as suggested by the May 2020 McKinsey Report. Mullenweg’s five stages of remote working suggest that those teams that have moved beyond trying to replicate the office model to be remote-first and truly asynchronous are edging closer to Nirvana, a state where distributed teams would consistently perform better than any in-person team. At this point, the creativity, energy, health and productivity of the team are at their peak with individuals performing at their highest level.
“Intelligent automation means so much more for us than an efficiency tool,” says Davison. “We are building an entirely new technical competency into our business, so that it becomes part of our DNA. This not only changes operational execution but, importantly, changes the management mindset about the art of the possible and strategic decision-making.” The automated renewal process is another area where Blue Prism has been deployed. With the support of Blue Prism’s partner, IT and automation consultancy T-Tech, the First Central team can check for accuracy the issue of more than 3,000 renewal invitations daily in just two hours. The new process verifies each renewal notice, removing the need for costly, time-intensive manual work downstream to correct anomalies and reduce the risk of a regulatory incident. Along with driving operational efficiencies, Davison believes RPA also boosts business confidence. “Risk mitigation is a lot more intangible, but can measure the cost of distraction and can measure our effectiveness from a robotics perspective,” he says. Davison’s team has established a robotics capability for the business capability. “It is not my job to close down operational risk,” he says.
The typed-language lovers are smart and they write good code, but if you think your code is good enough to run smoothly without the extra information about the data types for each variable, well, Python is ready for you. The computer can figure out the type of the data when you store it in a variable. Why make extra work for yourself? Note that this freewheeling approach may be changing, albeit slowly. The Python documentation announces that the Python runtime does not enforce function and variable type annotations but they can still be used. Perhaps in time adding types will become the dominant way to program in the language, but for now it’s all your choice. ... If you’re writing software to work with data, there’s a good chance you’ll want to use Python. The simple syntax has hooked many scientists, and the language has found a strong following in the labs around the country. Now that data science is taking hold in all layers of the business world, Python is following. One of the best inventions for creating and sharing interactive documents, the Jupyter Notebook, began with the Python community before embracing other languages.
The research is a continuation of Forescout's exploration of TCP/IP stacks. In June, Forescout revealed the so-called Ripple20 flaws in a single but widely used TCP/IP stack made by an Ohio-based company, Treck. This time around, Forescout broadened its research into more types of TCP/IP stacks. The stacks enable basic network communication. Software developers don't develop their own but instead use off-the-shelf open-source stacks in their products or forks of those projects. "We discovered...33 vulnerabilities in four of seven [TCP/IP] stacks that we analyzed," Costante says. The flaws were found in uIP, FNET, PicoTCP and Nut/Net. Forescout also examined IwIP, CycloneTCP and uC/TCP-IP but didn't find any of the most common coding errors. But Forescout says it doesn't mean those TCP/IP stacks are necessarily free of problems. Many of the issues are centered around Domain Name System functionality. "We find that the DNS, TCP and IP sub-stacks are the most often vulnerable," Forescout says in its report. "DNS, in particular, seems to be vulnerable because of its complexity." Brad Ree, who is CTO of the consultancy ioXt and board member at the ioXt Alliance, says it is concerning to see the IPv6 vulnerabilities in Forescout's findings.
The Kali Linux distribution, designed specifically for penetration testing and digital forensics, is still offered free of charge. Under her leadership OffSec has formed a dedicated Kali team and made quarterly releases since January 2019, which has received positive reviews from the community. “Kali and other projects like Exploit Database, the largest collection of exploits and vulnerabilities on the internet, keep us uniquely in tune with the needs of the security community and continue to inform our company direction,” she explained. But the thing she’s most proud of is that OffSec has become a company with a clear set of well-defined core company values: family, passion, integrity, community and innovation. “We live by these values as we scale, hire and operate. As a CEO, I found my own style through the support of our team members: have the courage to be authentic and vulnerable. We have cultivated an environment to embrace and practice a growth mindset, build vulnerability-based trust, and empower and enable our team to do their best. My job as CEO is about how to make our people happier in ways I or OffSec can influence.”
Quote for the day:
"Success consists of going from failure to failure without loss of enthusiasm." -- Winston Churchill