Humans are invariably going to be the weakest link in the chain; not even the most robust technology can prevent a victim from unwittingly handing over their private credentials. That said, while many financial institutions are investing in educational programs to teach their customers basic principles around protecting their accounts, they need to make it a continuous and ongoing initiative. Likewise, these efforts should extend to the customer-facing workers and especially contact center employees who are ultimately responsible for authenticating a customer’s identity. ... Phone-based scams almost always culminate with the victim transmitting funds, buying untraceable gift cards, or sharing critical data that can be used to create synthetic identities to open new accounts. For financial institutions this means that they need to be able to establish a behavioral baseline of their customers to understand normal interactions from anomalous activities that could be earmarks for potential fraud threats.
Ethical hacking (or "white-hat hacking") occurs when people get permission to try and break into a company’s systems. They then report their methods and how quickly they accomplished the task. Ethical hackers would ideally find problems before malicious parties do, giving companies time to act. Some people specializing in ethical hacking recommend having a wide but shallow knowledge pool. This equips them to find issues in cloud software, and so identify vulnerabilities that help malware flourish. ... Hack the Box is a platform for cybersecurity enthusiasts that combines hacking with gamification. The online modules cater to individuals, universities, and companies, providing content to help people hone their penetration testing skills. Think of Hack the Box as a springboard for people interested in hacking who aren’t sure where to start. Besides offering an educational component, there’s a community aspect. For example, people can discuss their methods and get recommendations for different techniques to apply in the future.
The point of the logic box is to help develop self-awareness, an essential skill of leadership that is becoming more important as we negotiate our VUCA—volatile, uncertain, complex, and ambiguous—world. Leaders and their subordinates must always examine the basic premises of a key decision and interrogate its surface validity. This came up in a recent conversation I had with Dambisa Moyo, a widely published economist who is a board member at Chevron and 3M. One of the most important qualities she looks for when assessing leaders is their ability to use different mental models for analyzing choices, an idea that she attributed to Buffett’s partner at Berkshire Hathaway, Charlie Munger. “It’s this idea of road-testing their thinking using different paradigms,” she said. “So, if, say, an investment looks quite attractive from a financial perspective, it might look less attractive through a geopolitical or environmental lens. Given the world that we live in now, people who think about complex problems in a more versatile way have an advantage.”
A strong marketing team is made up of people with a diverse range of skills – from strategists and data analysts to identify strengths and map trends and focus plans, to creatives and ‘doers’ to design and deliver beautifully tailored campaigns. A good marketer needs to understand how technology can help to enhance, personalise and deliver these campaigns through the appropriate channels – but also to be able to think beyond the barriers of what technology can provide. Technology makes it easy to execute, analyse and measure a marketing strategy with the push of a button and while this is helpful – especially at scale – where we see the most effective personalised marketing is in teams with marketers who are not afraid to ask questions. They need to be able to query the ‘why’, ‘how’ and ‘who’ behind every marketing decision – whether technology or human driven – to ensure it is relevant, beneficial and being delivered to the right people in the best possible way. Good marketers know this and understand that if we want customers to continue to agree to share their data, we need to earn their trust.
Quote for the day:
"A positive attitude will not solve all your problems. But it will annoy enough people to make it worth the effort" -- Herm Albright