Daily Tech Digest - June 25, 2022

What Are CI And CD In DevOps And How Do They Work?

The purpose of continuous delivery is to put a packed item into production. The whole delivery process, including deployment, is automated using a CD. CD tasks may involve provisioning infrastructure, tracking changes (ticketing), deploying artifacts, verifying and tracking those changes, and ensuring that these changes do not occur if any problems arise. Certain parts of continuous delivery will be used by some firms to help them maintain their operational duties. A good example is employing a CD pipeline to handle infrastructure deployment. Some organizations will leverage their CD pipelines to coordinate infrastructure setup and configuration using configuration management automated processes such as Ansible, chef, or puppet. A CI/CD pipeline may appear to be overhead, but it is not. It is essentially an executable definition of the procedures that any developer must take in order to deliver a new edition of a software product. Without an automated pipeline, developers would have to complete these processes manually, which would be significantly less productive.

Why You Need to Be an Influencer Brand and the 3 Rs of Becoming One

Of course, brands creating content has been around for decades. Content marketing is creating and distributing valuable, relevant and consistent content to attract/retain an audience, driving profitable action. The difference is that influencer brands have shifted their entire orientation to a consumer-centric integrated marketing communications (IMC) mindset. Influencer brands go beyond blogs, infographics, eBooks, testimonials, and how-to guides that appeal to the head. They have learned to appeal to the heart of their audience. This comes from seeing the world from the target's perspective. A shift that can be seen following the three Rs of influence to direct brand content creation. For example, the focus of Yeti Coolers' content and engagement isn't selling coolers. It is selling a lifestyle that the coolers help enable. For example, they organize products so customers can shop by activity. Images and copy lead with stories of the adventures their audience can have with the gear — fishing, hunting, camping, by the coast, in the snow, on the ranch and in the rodeo arena.

3 certification tips for IT leaders looking to get ahead

If leveraged properly, certifications can also assist IT decision-makers in their key leadership responsibilities. For example, Puneesh Lamba, CIO of Shahi Exports, an apparel manufacturing company, acknowledges that “certifications have helped him perform better in board meetings, thereby making it easier to get approvals on IT spending.” “Typically, CIOs from large technology companies have strong IT skills but poor communications skills, while it’s just the opposite for CIOs in customer facing B2C companies. These technology leaders need to get certified in areas that they lack. While CIOs push their team to get certified, they need to come out of their comfort zones and follow suit,” says Chandra. But the benefits of certifications won’t accrue automatically. IT leaders seeking to advance their skills and careers need to build a strategy aimed at squeezing the maximum value out of what certifications can offer. Here, four CIOs share their experiences in pursuing certifications and offer advice on how to make the most of these valuable career advancement tools as an IT leader.

Magnetic superstructures as a promising material for 6G technology

The race to realize sixth generation (6G) wireless communication systems requires the development of suitable magnetic materials. Scientists from Osaka Metropolitan University and their colleagues have detected an unprecedented collective resonance at high frequencies in a magnetic superstructure called a chiral spin soliton lattice (CSL), revealing CSL-hosting chiral helimagnets as a promising material for 6G technology. The study was published in Physical Review Letters. Future communication technologies require expanding the frequency band from the current few gigahertz (GHz) to over 100 GHz. Such high frequencies are not yet possible, given that existing magnetic materials used in communication equipment can only resonate and absorb microwaves up to approximately 70 GHz with a practical-strength magnetic field. Addressing this gap in knowledge and technology, the research team led by Professor Yoshihiko Togawa from Osaka Metropolitan University delved into the helicoidal spin superstructure CSL.

Don’t fall into the personal brand trap

While you can try to emulate the positive qualities of branding, the truth is that rulebook wasn’t designed with you in mind. Brands are static creations, while you must be a dynamic participant in your life and career. Brands let the consensus of others dictate their values and meaning, while you must discover both for yourself. Brands chase consistency by reorienting to match the expectations of “consumers,” while you must have reserve room to grow and develop without a sense of self-fraudulence. Take the personal-branding prescription too far, and you run the risk of cementing your identity to the brand. New passions are unexplored. Fears and struggles must be ignored over concerns of not being “on brand.” And your life endeavors are filtered through the lens of marketability rather than the pursuit of their intrinsic worth.All of which can be counterproductive to your sense of authenticity. As one meta-analysis found, authenticity had a positive relationship with both well-being and engagement. But to achieve that, you must meet yourself as you are today, not who you were 10 years ago when you settled on your personal brand.

Is NextJS a Better Choice Than React in 2022?

If you know, React, you kind of know NextJS. This is because Next is a React framework.
You have components just like in React. CSS has a different naming convention, but that's the biggest change. The reason Next is so good is that it gives you options. If you want a page to have good SEO, you can use ServerSideProps. If you want to use CSR, you can use UseEffect to call your APIs, like React. Adding typescript to your Next project also is very simple. You even have a built-in router and don't have to use React router. The option to choose between CSR, SSR, and SSG is what makes Next the best. You even get a free trial on Vercel for your Next project. Now that you're convinced that you should Next.js, you might wonder how to change your existing website to Next. Next.js is designed for gradual adoption. Migrating from React to Next is pretty straightforward and can be done slowly by gradually adding more pages. You can configure your server so that everything under a specific subpath points to the Next.js app. If your site is abc.com, you can configure abc.com/about to serve a Next.js app. This has been explained really well in the Next.js docs.

How machine learning AI is going to change gaming forever

Obviously, machine learning techniques have broad implications for almost every sector of life, but how they will intersect across gaming has potentially some of the broadest implications for Microsoft as a business. One problem the video game industry generally faces right now pertains to the gap between expectations and investment. Video games are becoming increasingly complex to make, fund, and manage, as they explode in exponential complexity and graphical fidelity. We've seen absolutely insane Unreal Engine demos that showcase near-photorealistic scenes and graphics, but the manual labor involved to produce a full game based on some of these principles is truly palpable both in terms of time, and expense. What is typically thought of as "AI" in a gaming context generally hasn't been AI in the true sense of the word. Video game non-player characters (NPCs) and enemies generally operate on a rules-based model that often has to be manually crafted by a programmer. Machine learning models are importantly far more fluid, able to produce their own rules within parameters, and respond dynamically to new information on the fly.

Reflections about low-code data management

As more people began using the Internet, better tools and resources became available. Today, the market is full of low-code Content Management Systems (CMS) and drag-and-drop website builders (WordPress, HubSpot, Shopify, Squarespace, etc.) that make it easy to create a professional-looking website without any coding knowledge. While there are still a handful of very specific use cases where you would need to code a website from scratch, organizations realized that using a low-code CMS or drag-and-drop builder was a much better option in the vast majority of cases. This shift has led to a dramatic decrease in the amount of time and effort required to build a website. In fact, you can now create an entire website in just a few hours using these low-code tools. With every great shift comes some level of resistance. At first, web developers were skeptical of (or outright opposed to) low-code tools for the following reasons:Fear of Replacement: Developers saw these tools as a threat to their jobs. Power & Flexibility: Developers were unconvinced that they would be powerful, flexible, or customizable enough to produce the same quality of work. 

Inside the Metaverse: Architects See Opportunity in a Virtual World

“The metaverse is not an escape, and it's not a video game,” Patrik Schumacher, principal at Zaha Hadid Architects (ZHA), told RECORD. “It will become the immersive internet for corporations, for education, for retail, and also for socializing and networking in more casual arenas. Everything we are doing in the real world could potentially be substituted or augmented or paralleled with interactions in the metaverse.” ZHA was one of the first major firms to take the plunge into metaverse design. In early March, the firm announced that it would build an entire metaverse city—a digital version of the unrecognized, and as yet unbuilt, sovereign state “Liberland'' that was founded seven years ago by the right-wing Czech politician Vít Jedlička. “At the time, I was very frustrated with planning regulations and overbearing political constraints on city development,” says Schumacher, who has long fought against government intervention in urban development.

5 social engineering assumptions that are wrong

Users may be more inclined to interact with content if it appears to originate from a source they recognize and trust, but threat actors regularly abuse legitimate services such as cloud storage providers and content distribution networks to host and distribute malware as well as credential harvesting portals, according to Proofpoint. “Threat actors may prefer distributing malware via legitimate services due to their likelihood of bypassing security protections in email compared to malicious documents. Mitigating threats hosted on legitimate services continues to be a difficult vector to defend against as it likely involves implementation of a robust detection stack or policy-based blocking of services which might be business relevant,” the report read. ... There’s a tendency to assume that social engineering attacks are limited to email, but Proofpoint detected an increase in attacks perpetuated by threat actors leveraging a robust ecosystem of call center-based email threats involving human interaction over the telephone. “The emails themselves don’t contain malicious links or attachments, and individuals must proactively call a fake customer service number in the email to engage with the threat actor. ...”

Quote for the day:

"The ability to stay calm and polite, even when people upset you, is a superpower." -- Vala Afshar

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