May 02, 2014

Afraid of the cloud? How to handle your fears
"I don't know if it's a matter of distrust," said Jagdish Rebello, an analyst with IHS. "They are wary of the hype. The enterprise IT folks are being very, very cautious about their migration to the cloud. They see the cost benefits but when they look at reliability and security, there is essentially a fear of going wholeheartedly to the cloud." Enterprises are still fairly new to the cloud computing phenomenon, but have long read headlines about cloud outages and security breaches, which, said Rebello, is enough to make any executive nervous.

Enterprise software: The big trends and why they matter
Cloud technologies can also been seen as the biggest threat to the established order of on-premise software and the vendors that supply it. "It's sort of scary for them because you can see a world in which people say, 'I'm going to buy order management from him, item master management from him, and vendor management from him and I will make it all work together, or the semantic web will'," Forrester Research VP and principal analyst George Lawrie told ZDNet. To counter the growing appetite for cloud services, one of the approaches employed by big enterprise software vendors is to work with firms such as Accenture, Deloitte, Infosys and Wipro, according to Lawrie.

Why authentication, registration are keys to cloud-based file sharing
Security policies should also indicate how to respond to an excessive number of failed login attempts on mobile devices. While locking an account may be sufficient for failed login attempts on an on-premises desktop, excessive login failures on a mobile device may signal that it has been lost or stolen. If the setting is available in your cloud-based file sharing service, configure alerts to notify admins of excessive login failures on mobile devices. Consider setting your file-sharing or device management service to have excessive login failures trigger a remote wipe, if that feature is available.

Everything You Need to Know About Email Infrastructure
Managing a commercial email infrastructure is no easy task - and that's why hundreds of businesses rely on SendGrid's hosted solutions. If you have questions on email infrastructure, this guide has the answers you're looking for. We cover it all from SMTP, MTA's and managing IPs to handling bounces, getting on ISP Feedback loops and understanding whitelists. SendGrid's Email Infrastructure Guide will provide you with: Tips to avoid costly blunders that could get your IPs blacklisted; Solutions for managing your IPs and authentication records so ISPs can easily identify your legitimate, wanted email from spam; and Comprehensive glossary to keep you up to date with email infrastructure terms.

Data Doesn’t Speak for Itself
A senior leader may wish to understand the significance of the story for extending data quality across the organization. While the main story will be the same for each, the emphases should be very different. Be aware that many people are skeptical about analytics, big data, data mining, and statistics (perhaps recalling the famous observation, “There are three kinds of lies. Lies, damned lies, and statistics.”). Whether this skepticism is justified or not, it does enormous damage by slowing, or even stopping, the penetration of good ideas into organizations. As a data presenter, you have a sacred trust to build support for data among your audience.

Data Protection Fears Vs. US Cloud Market
Many European and Canadian companies have avoided hosting data in the US since the USA Patriot Act in the early 2000s, which permitted the government to inspect data on any servers in the US, even if the data was owned by non-US customers. European companies' concerns around the Patriot Act grew so strong by 2011 that it began to hamper the growth of the cloud industry in Europe, as service providers in France, Germany, and elsewhere limited their customer base by "walling off" their clouds from North America. In fact, an Informa report revealed that European providers accounted for just 7% of carrier cloud investments worldwide in 2011.

SanDisk announces 4TB SSD, hopes for 8TB next year
SanDisk's new 4TB Optimus MAX SAS SSD is the highest capacity 2.5-in. SSD drive to date. The SSDs come with a 6Gbps SAS interface. The drive is aimed at read-intensive applications, such as data warehousing, media streaming and web servers. The typical workload envisioned for the 4TB drive is 90% read and 10% write, SanDisk stated. The Optimus MAX SAS SSD is capable of up to 400 MBps sequential reads and writes and up to 75,000 random I/Os per second (IOPS) for both reads and writes, the company said.

Pica8 claims to be first vendor to support OpenFlow 1.4
Pica8 has updated its PicOS operating system to support OpenFlow 1.4, which the Open Networking Foundation standardized late last year. Pica8 packages the software with white box switches and a version of the open source Ryu controller, which also supports OpenFlow 1.4. OpenFlow 1.4 includes several new features that improve the resiliency and scalability of an OpenFlow network. A new bundling feature allows OpenFlow controllers to make modification requests to multiple OpenFlow switches through a single message.

Generation Y demand cloud computing
Generation Y recruits will now ask, "Why use a limited storage corporate Microsoft Outlook email account, when I can use unlimited storage email like Google's Gmail, which also has the familiar interface I use when doing my personal stuff?" This is one reason an increasing number of organisations are adopting cloud-based email and desktop productivity services such as Microsoft Office 365 and Google Apps. Such services offer unlimited storage and access from any device connected to the internet. Generation Y will also ask, "Why carry a bog standard business mobile when I can play around with my own top-of-the-range iPhone or Samsung Galaxy, for instance?"

All Eyes on Digital Marketing Budgets in 2014
"Marketing leaders are securing bigger budgets to define markets, develop offerings, and attract, acquire and retain customers," said Yvonne Genovese, managing vice president at Gartner. "Digital marketing is taking an increasing share of the marketing budget with annual digital marketing operating budgets totaling 3.1 per cent of a company's revenue in 2013, as compared with 2.6 per cent in 2012, representing a 20 per cent increase." Eleven per cent of respondents said they spent more than half of their marketing budgets on digital activities in 2013 compared with only 3.0 per cent in 2012. Digital marketing represented an average of 28.5 per cent of the total marketing budget in 2013, as compared with 25.5 per cent in 2012

Quote for the day:

“It's hard to lead a cavalry charge if you think you look funny on a horse.” -- Adlai E. Stevenson II

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